Social Media and the Sales Cycle: How to leverage your efforts to encourage referrals and new business.

Diane K. Danielson, founder of the Downtown Women’s Club and the principal consultant of DKD New Media Strategies will be talking about how to leverage social media to grow your business. She will focus on the five steps of the Social Media Sales Cycle:

1. Establish an online footprint
2. Pick a virtual home base.
3. Generate and automate content.
4. Practice conversational sales.
5. Enable referral generation.

Diane Danielson has been in marketing and business development since 1996 when she moved from the legal world into the commercial real estate industry. She has been writing books, building online communities and working in social media since 2003 when she began blogging for the Boston Globe. In 2006, the Downtown Women’s Club, launched the first social network for businesswomen in the US and has remained on the leading edge of social media ever since.

In subsequent years, the Downtown Women’s Club, Diane’s blogs and Twitter feed have won honors and been frequently cited on “Best of” lists. In 2007, Diane co-authored the book The Savvy Gal’s Guide to Online Networking (or What Would Jane Austen Do?) with Lindsey Pollak.

Diane began working with clients on their social media needs in 2009 and continues to expand her scope of services. She and her associates at DKD New Media Strategies provide social media jumpstart programs, content and editorial support, strategic and advocacy consulting, and complete outsourcing of your marketing. Today, Diane uses her legal, marketing, management and social media experience to help businesses integrate new media strategies with traditional marketing and business development plans.

The Downtown Women's Club www.Downtownwomensclub.com is a business network and career website that makes professional networking affordable, effective and fun! We have in-person chapters around the country as well as different ways to connect and marketing your business online. Click here to find out how you can give yourself a competitive advantage with a DWC+ premium membership (only $49/year).